Outside the Golden Arch Hotel.
Your Golden Arch room.
David declares "Mac time" when he visits the world's first McDonald's Hotel in Switzerland.
In contrast to the general image of all things Swiss being conservative, it may come as a surprise that Zürich, the country's financial and business capital, is the place for the world's first McDonald's Hotel.
Right next to Zürich Airport, one of Europe's busiest, is the Golden Arch Hotel, offering the traveller the good old McDonald's philosophy of reliability, convenience and service. Zürich was chosen not as the result of a global focus group but on one man's whim. Urs Hammer is McDonald's Switzerland chairman, CEO, hotelier and would-be architect and he came up with the idea of a company hotel. Europe's CEO suggested he "stick with hamburgers" but he rallied on, opened Zürich, and others are soon to follow in Lully and Geneva.
Rooms have been designed with Swiss precision with the added benefit of feng shui waterfalls and scattered rose petals.
The corporate red and yellow is evident in the lobby and bar area, but there is also lots of maple and leather. Check-in and check-out are simply done with the swipe of a credit card, and you can surf the Net, collect mail from the television and operate your room lights with a card.
The Golden Arch Hotel is aimed at attracting business travellers during the week and families on weekends. It has high-speed Internet access, a child-care centre, soundproof walls, adjustable beds with the instantly recognizable "M" as a bedhead. The amazing beds are low slung and you can lie with your head up and feet down, or any combination you choose. Mattresses have a use-by date, and they are constantly replaced.
The sleeping-area floor is hardwood and the washing-area floor is a state-of-the-art antibacterial, non-slip tile.
In the McDonald's tradition, they offer diners affordable meals, and room rates are moderately priced. A rather odd twist is that you cannot order the traditional fare on room service. For that, you need to walk next door.
Golden Arch Hotel has rooms starting at around $200 per double per night.
Qantas flies daily to London with connections to Zürich. Return economy airfares start at $1599 from the east coast, Adelaide and Perth.
Tickets must be purchased by August 31, 2001.
Please note prices are valid at time of transmission and to the best of our knowledge are inclusive of GST.
Switzerland Tourism: www.switzerlandtourism.ch
Zürich Tourism: www.zurichtourism.ch
Golden Arch Hotel
Flughofstrasse 75, CH8153 Rümlang, Switz
Ph: 0011 41 1 828 8686
Fax: 0011 41 1 828 8687www.goldenarchhotel.com
Qantas: Ph: 13 1313